Ace Hotel opens in DTLA (January 2014)

Ace Hotel Downtown Los Angeles opens early 2014 in the historic United Artists building in Downtown LA. Built in 1927 for the maverick film studio, this ornate, storied and vibrant Los Angeles gem stands as a monument to a group of seminal American artists pushing out on their own, and anchors the Broadway Theater District’s modern renaissance. Mary Pickford’s love for the ornate detail and stone spires of Spanish castles and cathedrals is manifest at the theater — a true temple of the arts. (Ace Website http://www.acehotel.com/losangeles)

The mixture of reverent awe and irreverent independence is right up Ace’s alley — this is the kind of project that all of us in DTLA have been waiting for. This is a game changer.

Already by the look of the website that Ace has presented for Downtown LA they are getting to know the neighbors, they are exploring the cultures unique to Los Angeles and they are making efforts to make a contribution.

The corner of 9th and Broadway is already seeing the changes with retailers Aesop, A.P.C, Acne Studio, Tanner Goods, Oak NYC, Kinfolk, etc all grabbing up spaces around the new Ace Hotel. I love that they are on the right track, they are creating culture and not just using it for profit.

Reservations are being taken now for dates in January at http://www.acehotel.com/losangeles

 

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