VA + EVFA

Edgar Varela, Independent Consultant (Varela Agency + EVFA)

Cultural/Event Production & Marketing Strategies

(Please Contact Directly for an update o Current Clients/Campaigns)

www.linkedin.com/in/edgarvarela/

Edgar@EdgarVarela.com

Los Angeles, CA 90014

(213) 446-2055 direct

Cultural producer specializing in art, music and cultural happenings with an emphasis on brand/sponsor-driven festivals and experiential marketing.

Directed EVFA, Art Gallery and Cultural Space from 2006-2013 – DTLA

• Curated Music for Grand Park Summer Music Series 2014 – Downtown Los Angeles

• Permits/Consulting, Art of Elysium 2013 Annual Gala – Downtown Los Angeles
Facilitated permits for Celebrity Gala Event in historic 2nd Street tunnel for 500 attendees.

• Founder/Producer, BloomfestLA 2009-12, Arts District – Downtown Los Angeles
This free community festival now attracts well over 30,000 attendees each year.

• Music Producer, Target Feria de la Familia 2010-2013, Lincoln Heights, CA
Multicultural music programming and production for this annual festival with 25,000 attendees yearly.

• Producer, Art Weekend LA, Downtown Los Angeles, CA
Quarterly art event in 2011 that connected local art galleries with national art fairs; Art Platform, Art LA Contemporary, Pulse and LA Art Show.

• Curator, Phantom Galleries, Los Angeles, CA
Developed proposals for various entities for support of programming. Curated appropriate art for public events. Managed PR and sponsors during 2007-09.

• Director/Producer, Analog Salon Art Series, Culver City, CA
Produced this quarterly art series sponsored by Epson 2011-12.

• Producer, Commerce Casino, World Music Series 2010
Acts included Jeremy Sole and his Musaics, Very Be Careful, La Santa Cecilia, Las Cafeteras, Buyepongo, Mr. Vallenato, Maleco Collective and Mas Musica.

• Co-Producer, Homage Concert Series, 2010-12
Produced events with such artists as Roy Ayers, Peter Rock, Robert Glasper Experiment, Quantic, Thundercat, Alice Russell & Hypnotic Brass Ensemble.

• Staff, Abbot Kinney Festival, Venice, CA
Helped managed operations in KidsQuad at this free community festival in 2011, which currently draws 150,000 annually.

3 thoughts on “VA + EVFA

  1. nice site, resource. hope people are checking it out. met Ignaccio Rangel at my studio/gallery (I have been doing an artist in residency in Pasadena). he thought I might be interested in contacting you. please feel free to check out my site, or FB page, Larry Hilman. having a closing event posted on my site April 29. if you are free you should stop by

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