Edgar Varela, Independent Consultant (Varela Agency + EVFA)
Cultural/Event Production & Marketing Strategies
(Please Contact Directly for an update o Current Clients/Campaigns)
Los Angeles, CA 90014
(213) 446-2055 direct
Cultural producer specializing in art, music and cultural happenings with an emphasis on brand/sponsor-driven festivals and experiential marketing.
Directed EVFA, Art Gallery and Cultural Space from 2006-2013 – DTLA
• Curated Music for Grand Park Summer Music Series 2014 – Downtown Los Angeles
• Permits/Consulting, Art of Elysium 2013 Annual Gala – Downtown Los Angeles
Facilitated permits for Celebrity Gala Event in historic 2nd Street tunnel for 500 attendees.
• Founder/Producer, BloomfestLA 2009-12, Arts District – Downtown Los Angeles
This free community festival now attracts well over 30,000 attendees each year.
• Music Producer, Target Feria de la Familia 2010-2013, Lincoln Heights, CA
Multicultural music programming and production for this annual festival with 25,000 attendees yearly.
• Producer, Art Weekend LA, Downtown Los Angeles, CA
Quarterly art event in 2011 that connected local art galleries with national art fairs; Art Platform, Art LA Contemporary, Pulse and LA Art Show.
• Curator, Phantom Galleries, Los Angeles, CA
Developed proposals for various entities for support of programming. Curated appropriate art for public events. Managed PR and sponsors during 2007-09.
• Director/Producer, Analog Salon Art Series, Culver City, CA
Produced this quarterly art series sponsored by Epson 2011-12.
• Producer, Commerce Casino, World Music Series 2010
Acts included Jeremy Sole and his Musaics, Very Be Careful, La Santa Cecilia, Las Cafeteras, Buyepongo, Mr. Vallenato, Maleco Collective and Mas Musica.
• Co-Producer, Homage Concert Series, 2010-12
Produced events with such artists as Roy Ayers, Peter Rock, Robert Glasper Experiment, Quantic, Thundercat, Alice Russell & Hypnotic Brass Ensemble.
• Staff, Abbot Kinney Festival, Venice, CA
Helped managed operations in KidsQuad at this free community festival in 2011, which currently draws 150,000 annually.